Featured project
Jewelvers ā Large-Scale Jewelry eCommerce (USA)
Type
Fashion eCommerce
Platform
Shopify
Market
USA (nationwide)
Collections
40+ collections
A large-scale Shopify jewelry eCommerce store targeting the US market ā selling across 40+ curated collections including 14K & 18K gold, 925 sterling silver, solid gold, moissanite, bridal sets, kids jewelry, personalized/engraved pieces, and a wholesale channel. Built with deep collection taxonomy, conversion-focused UX, and a robust gifting & personalization infrastructure.
What was built
Deep collection taxonomy
40+ organised collections across metal type (14K, 18K, 925 Silver, Solid Gold), jewelry type (Earrings, Rings, Necklaces, Bangles, Bracelets, Anklets), and theme (Hoops, Pearl, Gemstone, Shell, Moissanite, Cuban, Butterfly, Zirconia, Rope Chain).
Personalized jewelry system
Dedicated personalization vertical ā custom name/engraved necklaces, bracelets, rings, and earrings. Separate bestseller engraved collection, each type in its own collection for targeted SEO and browsing.
Gifting vertical
Dedicated gifting section ā Best Gifts, Gifts for Kids, Gifts for Him, and Personalized Name Jewelry as a gift. XOXO Sets sub-brand with Bestseller Sets, Kids Sets, and Silver Sets for bundle gifting.
Wholesale channel
Dedicated wholesale collection for B2B buyers. Age verification gate implemented on the storefront for compliance. Separate account/order management flow via Shopify’s native customer accounts.
Conversion & retention UX
Email popup with 20% first-order discount, free US-wide shipping banner, 60-day hassle-free return policy badge, “New Arrivals” and “Bestsellers” fast-browse collections, and seasonal promotion banners (Valentine’s 10% off).
Accessories & lifestyle range
Beyond jewelry ā Hair Accessories, Waist Beads, and Jewelry Organizers as upsell/cross-sell categories. Kids Jewelry and Bridal Jewelry Sets targeting high-intent niche segments with dedicated collections.
Collection architecture at a glance
18K Gold
Solid Gold
925 Sterling Silver
Moissanite
Personalized / Engraved
Bridal Sets
Kids Jewelry
Men’s Jewelry
XOXO Sets
Wholesale
+ 30 more
Tech stack
Shopify Liquid
Custom theme
CSS / JS
Shopify Collections
Email popup / discount
Age verification gate
Meta / Facebook social
On-page SEO
Responsive design
Key challenges solved
Massive catalog navigation ā 40+ collections organized across 5 top-level nav categories with multi-level dropdowns, keeping a huge SKU range browsable without overwhelming the user.
Multi-segment targeting ā single store serving everyday buyers, gift shoppers, bridal customers, men, kids, and wholesale B2B buyers, each with their own dedicated collection entry points and messaging.
Conversion stack for a competitive US jewelry market ā free shipping, 60-day returns, 20% email signup offer, and seasonal discounts layered together to reduce purchase anxiety and lift AOV.
Personalization as a product line ā custom engraved jewelry structured as a full sub-vertical with 5 dedicated collections and its own nav entry, making it a standalone high-margin revenue stream.
Live site
jewelvers.com
