Featured project
Cubicles.shop — B2B Office Furniture eCommerce (USA & Canada)
Type
B2B eCommerce
Platform
WordPress / WooCommerce
Market
USA & Canada
Client
Markita (25+ yrs)
The official online store for Markita — a 25-year-old North American office furniture manufacturer. Cubicles.shop was purpose-built to cut the traditional B2B purchasing chain and bring direct factory-to-buyer ordering online for the US and Canadian markets. The site sells everything from 1-man to 7+ man call center cubicle configurations, glass walls, privacy panels, reception counters, and fully customized projects.
What was built
Complex product taxonomy
Products structured by occupancy (1-man through 7+ man), panel height (43″ 51″ 54″ 63″ 66″), panel type (fabric, laminated, glazed, wrapped), and use case (call center, executive, reception) — all browsable without a sales rep.
Customized projects flow
Dedicated custom order pathway for non-standard configurations — size, finish, glazing, and door options. Structured to capture enterprise and large-office inquiries that don’t fit standard SKUs.
Full product range coverage
Beyond cubicles — Glass Walls, Fabric & Laminated Privacy Panels, Wrapped Panels, Desk Dividers, Movable Screens, Reception & Counter systems, and U-shaped Executive Desks all on one platform.
Direct factory-to-buyer model
Site built specifically to eliminate the traditional retail middleman chain — factory direct pricing with US delivery. Messaging and UX centred on Cost, Time, Quality, and Customer Support as core brand pillars.
Limited time offers & promos
Dedicated “Limited Time Offers” category prominently in the nav — driving urgency for B2B buyers managing procurement budgets. Pricing and offer management built for easy non-technical updates.
Social proof & trust signals
Customer reviews integrated on product pages (custom cubicle setups, quad configurations, missing parts handled promptly). 25 years of Markita heritage prominently communicated to build B2B buyer confidence.
Product range covered
Call Center Cubicles
Glazed / Glass Cubicles
Glass Walls & Partitions
Fabric Privacy Panels
Wrapped Panels
Desk Dividers
Movable Screens
Reception & Counters
U-Shaped Executive Desks
Customized Projects
Tech stack
WooCommerce
PHP
CSS / JS
Custom product categories
WooCommerce variations
On-page SEO
Responsive design
Key challenges solved
Digitising a traditionally offline B2B purchase — office furniture buying in North America has historically required sales reps and long procurement cycles. The site automates this entirely with self-serve product pages and an inquiry-to-order flow.
High-complexity product configuration — cubicles vary by occupancy (1–7+ people), panel height (5 options), panel material (fabric/glazed/laminated/wrapped), and layout. All configurations made browsable without overwhelming the buyer.
Building trust for large B2B purchases online — high-ticket furniture orders require strong confidence signals. Markita’s 25-year heritage, customer reviews for custom orders, and a clear 4-pillar brand promise (Cost · Time · Quality · Support) are built into the site architecture.
One-vendor strategy — “no more juggling vendors” positioning required the entire product ecosystem (cubicles, glass walls, panels, dividers, desks, reception counters, spare parts) to be catalogued and purchasable from one place.
Live site
cubicles.shop
