Featured project
Bharat Benzz Lifts ā Industrial B2B Lead Generation Website
Type
B2B Lead Generation
Platform
WordPress (custom theme)
Market
India (Pan-India, 20+ cities)
Client
Bharat Benzz (est. 1995)
A full custom WordPress website for Bharat Benzz Elevator & Chair Lifts ā a 30-year-old Indian elevator manufacturer headquartered in Faridabad with 2,000+ installations across 20+ cities. Built as a high-trust B2B lead generation platform covering 8 elevator product lines, a components catalogue, multi-city store locator, credentials showcase (TĆV, Japanese technology, Tata & Jindal Steel), and multiple quote capture forms ā all without a page builder.
30+
Years of experience
2,000+
Installations done
20+
Cities served
What was built
Custom WordPress theme
Fully custom PHP theme ā no Elementor or page builder. Full-screen video hero, product grid with feature badges, credential trust blocks, manufacturing facility section, and client testimonials ā all hand-coded in PHP/CSS/JS.
Multi-point quote capture
Three quote forms placed strategically ā hero section quick enquiry, mid-page consultation form, and full contact page form. Each collects name, phone, elevator type (9 options), floors, city, and message. 24-hour response SLA communicated clearly.
8-product line catalogue
Dedicated sections for MRL Lift, Bungalow Lift, Passenger Lift, Hospital Lift, Commercial Lift, Resort & Hotel Lift, Goods / Freight Lift, and Glass Capsule Lift ā each with feature badges, use-case description, and anchor-linked product page deep links.
Credentials & trust architecture
TĆV international certification, SUV certification, Japanese technology, Tata Steel & Jindal Steel sourcing ā all prominently displayed as trust signals throughout the page. Critical for high-ticket B2B decisions (elevator installs run lakhs of rupees).
Manufacturing facility section
In-house production showcase ā CNC Bending Machine and Laser Cutting Machine sections with imagery. Positions Bharat Benzz as a manufacturer (not just a trader), differentiating from resellers and import-based competitors.
Pan-India store locator
Multi-city branch network ā Faridabad HQ + Delhi, Mumbai, Bengaluru, Jaipur, Pune, Ahmedabad, Surat, Indore, Bihar and growing. Dedicated Locations page for dealer/branch discovery across India.
Sectors targeted
Commercial & Offices
Hospitals & Healthcare
Hotels & Resorts
Industrial & Warehouses
Malls & Public Infrastructure
Real Estate Developers
Tech stack
Custom PHP theme
CSS / JS
Video hero background
Contact Form 7 / WP Forms
Anchor-linked product pages
Store locator page
On-page SEO
Responsive design
Key challenges solved
High-ticket B2B trust building ā elevator installations cost lakhs of rupees and involve long decision cycles. The site is engineered around trust: 30-year heritage, TĆV certification, Tata/Jindal Steel sourcing, and real customer testimonials across multiple sectors.
Lead capture at every scroll depth ā three strategically placed quote forms (hero, mid-page, contact page) ensure no buyer leaves without an easy conversion opportunity, regardless of where they drop off reading.
Multi-sector positioning ā the same company sells to homeowners (bungalow lifts), hospital directors (stretcher lifts), hotel chains (glass capsule lifts), and factory managers (goods lifts). Each product page speaks to its specific buyer persona and use case.
Manufacturer vs reseller differentiation ā the in-house CNC bending and laser cutting facility section explicitly communicates that Bharat Benzz is a direct manufacturer, not an importer or trader ā a critical distinction in a market flooded with grey-market Chinese elevators.
Live site
bharatbenzzlifts.com
