Featured project
Nana’s Craft Probiotic Drinks ā D2C eCommerce Website
Type
D2C eCommerce
Platform
WordPress + WooCommerce
Market
India (D2C)
Client
Nana’s Drinks
A full-stack D2C eCommerce website for Nana’s ā India’s craft kombucha brand founded by a 14-year veteran mixologist. Built on WordPress + WooCommerce with Elementor, the site handles online sales across 6 SKUs, a 21-day wellness challenge program, recipe content, a blog, and delivery partner integrations with Blinkit, Swiggy Instamart, and Amazon.
What was built
WooCommerce store
Full online store with 6 product SKUs ā individual flavors (ā¹125), combo packs (ā¹449), and a 21-day challenge pack (ā¹2,499). Cart, checkout, and order flow configured for India-based pin-code delivery.
21-day challenge program
Flagship acquisition product ā dedicated landing page for the 21-day kombucha wellness challenge. Positioned as a health journey with conversion-focused copy and direct add-to-cart CTA.
Recipe & cocktail section
Elementor popup-driven ingredient viewer per product flavor. Dedicated recipes page with mocktail and cocktail guides (Detox, Sweet Surprise, Mint to Be) ā driving engagement and repeat visits.
Delivery partner integration
Quick commerce partners ā Blinkit, Swiggy Instamart, and Amazon ā featured prominently on the About page, expanding reach beyond pin-code-limited direct delivery.
Blog + FAQ content
Health-education blog and detailed FAQ section covering probiotics, fermentation, alcohol content, kid safety, and pregnancy ā building trust and driving organic search traffic.
Brand-forward UI design
Clean, fresh visual identity with custom product photography integration, floating product image animations, and Elementor-powered popups for ingredient reveal per SKU.
Products on the store
Ginger Ale ā¹125
Max Mojito ā¹125
Floral G & Tea ā¹125
Combo Pack of 4 ā¹449
21 Days Challenge ā¹2,499
Tech stack
WooCommerce
Elementor
PHP
CSS / HTML
JavaScript
Elementor Popups
On-page SEO
WooCommerce Cart
Responsive design
Key challenges solved
Health product trust building ā FAQ section, natural fermentation storytelling, and founder profiles (14+ year mixologist) crafted to overcome consumer skepticism around kombucha in the Indian market.
Multi-channel retail strategy ā direct D2C store built alongside prominent placement of Blinkit, Swiggy Instamart, and Amazon for buyers outside serviceable pin codes.
LTV-boosting product architecture ā single cans (ā¹125) as entry point, combo packs for repeat buyers, and a high-ticket 21-day challenge pack (ā¹2,499) as a premium funnel ā all managed through WooCommerce.
Elementor popup ingredient reveals per SKU ā interactive product education without leaving the catalog page, reducing friction and improving purchase confidence.
Live site
nanasdrinks.com
